This is the first thing that came to mind when I was walking through Target the other day and I was surrounded, and that is a light word, by Halloween candy and food. I can’t say all, but many manufacturers put that little twist on what they make/package to draw the attention of consumers for that extra sale. Not quite point-of-purchase (POP) but definitely strategic marketing. It tastes the same but lures that eye. This is the point at which I’m really glad I’m lactose intolerant and can’t eat/consume/splurge/inhale/spend way too much money on most of this stuff.

This is a snapshot of what I say in the Halloween section: