This is the first thing that came to mind when I was walking through Target the other day and I was surrounded, and that is a light word, by Halloween candy and food. I can’t say all, but many manufacturers put that little twist on what they make/package to draw the attention of consumers for that extra sale. Not quite point-of-purchase (POP) but definitely strategic marketing. It tastes the same but lures that eye. This is the point at which I’m really glad I’m lactose intolerant and can’t eat/consume/splurge/inhale/spend way too much money on most of this stuff.
This is a snapshot of what I say in the Halloween section:
T minus three days until Easter. What does that mean? Only a few more days of walking into stores and being surrounded by chocolate eggs, loads of colorful jelly beans and both chocolate and marshmallow bunnies. Want some crazy stats?
According to the National Confectioners Association,
- The first chocolate eggs were made in Europe in the early 19th century and remain among the most popular treats associated with Easter
- 90 million chocolate Easter bunnies are made for Easter each year
- 16 billion jelly beans are made for Easter
- Each day, five million marshmallow chicks and bunnies are produced in preparation for Easter
- Easter is the second top-selling confectionery holiday behind only Halloween
- 88 percent of adults carry on the Easter tradition of creating Easter baskets for their kids
- 76 percent of people eat the ears on chocolate bunnies first
- Red jelly beans are kids’ favorite
- According to the Guinness Book of World Records the largest Easter egg ever made was just over 25-ft high and made of chocolate and marshmallow. The egg weighed 8,968 lbs. and was supported by an internal steel frame.
Dang! Need some other good numbers to give you a sugar high as we head into the weekend? Check out The Fact Site. After reading all this, what do you plan to load up and/or munch on the next few days?